The Simplest tips for unique branding.


Over the years I've come to follow a set of rules for both myself and my clients. A really really simple tip to start you off on a track to be DIFFERENT, or the cliche terms "stand out from the crowd", "above the noise" and the rest of that stuff designers/marketing self pro-claimed "guru's" say.

Sharing is caring! So your starting a business or re-branding. Do this!

FONZIE.jpg
  • List your direct competing businesses Names.

  • Write down their colours used. On signs, cars, buildings etc.

  • Look at their branding and style.

  • Note Imagery style if used.

  • Get some dope inspiration (not google), try mags, books even, places not on "the internet” Them algorithms will just show you the same things.

  • Then...

Don't do what they are doing!

nacho.jpg

You now have a listed of everything your not going to do. You Can't dive into having a circle logo, black building, when so does the neighbor, and uhh! everyone.
Been guilty of the circle logo myself, for good reason at the time.
Its time to move on, back to the blog!

 


Don't, replicate, don't imitate, don't ask others to copy it for you. You can be Inspired by styles and ideas. But, riding on the coattails of those around you does NOT give your brand credibility or the best start it need visually.
Find out whats missing in others style of design and colours. Then invest in your brainstorming and ideas to find what isn't done yet and what could be missing. After that, you can get to work on design with your own set of rules, and what will make an impact.

EL TIPO

My advice for anybody choosing to re-brand or a start-up business design. Don't choose your designer on what essentially is just glossy "talk" and "promises" of what they can do. Let there past and present work be the criteria to judge their worth. If they cant show there work which reflects the "talk", well you know what I’m sayin’.
 


POW!

Well, at least that should make up for my lack of ability to elegantly grace you with words that reflect my design abilities.

"be water my friend" - Bruce Lee

 

Skate park illustration *Dubbo Bowl jam*

Super stoked to be supporting the Dubbo Bowl Jam.
Being a BMX rider and enthusiast (whom unfortunately isn't favored with much time to ride) I'm an advocate for getting kids into BMX and skateboarding. If you have a child who doesn't enjoy team sports or spends to much time indoors, GET THEM A BIKE please.

There is no pressure to win and no soccer mums.

dubbo-bowl-illustration.jpg

 

We created this digital illustration of the Dubbo Skatepark to put into all the design of the promo images, banners and posters.

Owning a signwriter printing business has its benefits. Our brother business SOLID SIGNS looked after all the printing.

Thanks to Colony, Division & Froth Skateboards for supporting the Event

 

 

To the local shops
Thanks for NOT taking the opportunity to support all riders in your community

bmx jam poster

What's NEW ! ! ! What's goin on with the Website?

A few weeks back we decided to do a overhaul of the website. Great news right?

What we thought was a few days up our sleeve to get it done turned into a consistent flow of new projects, leaving us offline with nothing to show off.

Being dam proud of what we do and create, with the excitement of future projects in the works we have made the site live for your browsing. Feel free to browse and view the projects we have completed. Minus some details here and there of course.
Feel free to drop a email if you have a project in mind - Designs@elstudio.com.au

 

Whats New?

Finding it hard to pinpoint a single thing we do
and having specialty skills in many areas, You will see we have added services such as:
Digital Illustration
Art Commissions
Branding
Video production and editing
Design
Marketing
Enhanced blog (industry tips + cool stuff)

With more to add yet!
All of which can be skills used within marketing campaigns and event promotion. An best is we don't rely on freelancers, Saving time and maintaining Quality control.
When we say Ideas & Execution, this is it.
All in house ! ! !

Whats Missing?

We decided to remove our service of Webdesign, being the Development of Websites specifically. We feel the current trends in Webdesign are all becoming the same same. This limits our creative freedom. However we do still maintain Webpages for various clients, with regular updates, tweaks and online marketing awesomeness.

The Lowdown

We have taken a look at our strengths and Enhanced them.
With added services we provide now, your looking at possibly the best Design, Marketing, Branding, Creative Agency this side of the mountains.

And there is more to come!

Follow us! Share us! Work with us!