Through my Signwriting business and El Studio, I've come to follow a set of rules for both myself and my clients. A really really simple tip to start you off on a track to be DIFFERENT, or the cliche terms "stand out from the crowd", "noise" and the rest of that stuff designers/marketing self pro-claimed "guru's" say.
Sharing is caring! So your starting a business or re-branding. Do this!
- List your direct competing businesses Names.
- Write down their colours used.
- Look at their branding and style.
- Note Imagery style if used.
- Get some dope inspiration (not google), try books, places not on "the internet
- If you have a building, note the building colours nearby
Don't do what they are doing!
You now have a listed of everything your not going to do. You Can't dive into having a circle logo, black building, when so does the neighbour, and uhh! everyone.
Been guilty of the circle logo myself, but nobody was on it yet. Now a few are on it.
Its time to move on, back to the blog!
Don't, replicate, don't imitate, don't ask others to copy it for you. You can be Inspired by styles and ideas. But, riding on the coattails of those around you does NOT give you brand the best start it needs or set you apart.
Find out whats missing in others style of design and colours. Then invest in your brainstorming and ideas to find what isn't done around you, yet. After that, you can get to work on design with your own set of rules, not based on what you like, but based of what hasn't been done around you and will "stand out".
My advice for anybody choosing to re-brand or start-up business design. Don't choose your designer on what essentially is just glossy "talk" and "promises" of what they can do. Let there past and present work be the criteria to judge their worth. If they cant show there work which reflects there "talk", well ! ! !
Well, at least that should make up for my lack of ability to elegantly grace you with words that reflect my design abilities.
"be water my friend" - Bruce Lee