What is a Brand? Glad you asked…
…It’s an Idea, Not a thing. It's an attempt to shifts one’s perceptions, that you can influence but not control. A visually coherent identifiable design approach running through all facets of your business appearance.
Well, that’s a decent attempt at a fancy description.
Branding can do a few things. Done well you become that brand that can subconsciously suck eyeballs in and create a long-term unspoken appeal and reputation for whatever it is you do, sell, or service. Or the opposite, having people calling to haggle price as you honestly, look like a $2 shop.
Good branding to me, it’s the difference between saying “we are experts” and actually being “Experts”. A good brand should be able to say “we are awesome” without saying it, Ya Dig!
We cannot all be branding the same. We don't all move, work, or share the same skills to be branded the same. So, we work on a look to translate what it is you do, in market your in, and to capture those eyeballs, then grab me by the scrotum and kick them in the guts…
…Then sell them something!
…Too much?
El Studio is available to work with marketing agencies as well. Ey!, you're too busy with spreadsheets anyways!